How sales instruments can also be used in store?

As it is mentioned in a previous post, Gore Tex company is using effective sales instruments which helps them to inform customers about the product and its features. Of course, it helps the company to sell a product. If these sales instruments work effectively on their homepage, it will be also effective to use in store.
In store Gore Tex could hang a TV on the wall. TV will diplay the stories from the " Real Life Stories" section on their homepage or simply videos about how goretex material works. It will be also interesting and effective to make leaflets or brochures containing information about the functionality of goretex material and events associated with the company.  Moreover, in leaflets can be described  organizations, teams and individuals which are sponsored by Gore Tex. Customers could find leaflets in Gore Tex stores.